Rodriguez-Greer said that Mi Familia Vota Arizona was working to “make the midterms popular,” focusing on voter education—that is, explaining the difference between a primary and general election—and engagement, with the goal of knocking on 200,000 doors before the election. Mi Familia Vota Arizona also produces literature in Spanish as well as English.
She also noted that newly naturalized citizens may play an important role in the upcoming election. More than 63,000 citizens naturalized between 2016 and 2020, according to a September report by the National Partnership for New Americans. “Because we know what it costs us, because only we will know what it took to leave behind our families, and the price we paid for this United States citizenship that so many people take for granted, it means we will never miss an election,” said Rodriguez-Greer, who emigrated from Mexico as a child.
Bilingual literature and campaign advertisements are critical to engaging Latino voters, said Eva Burch, a candidate for state Senate in one of Arizona’s most competitive legislative districts. Burch highlighted how many volunteers and staff for her campaign speak Spanish with voters when they go canvassing.
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